Overview
UBlockout is a premium, American-made blackout shade brand best known for delivering total darkness in bedrooms and nurseries.
Blind Rhino identified an opportunity to extend the brand’s positioning into performance-focused environments such as SIM racing and golf simulators, where light control directly impacts focus, training outcomes, and competitive preparation.
Strategy
Reposition UBlockout from a sleep solution to a performance environment control system, aligning its American-made durability and precision engineering with a motorsports training narrative.
- Glare control framed as competitive focus
- SIM training tied to controlled lighting
- Voice-controlled automation via Alexa positioned as a race engineer on the driver’s radio
- Precision installation, guaranteed fit, and best-in-class support aligned with a dedicated pit crew for the simulator environment
- Visual continuity preserved within core motorsports identity
The product was treated as a performance tool, not a home accessory.
Execution
- Single 4-hour production session
- Cinematic, motorsports-aligned storytelling
- Delivered as paid-ready creative for digital deployment
The integration was embedded organically within the Blind Rhino performance ecosystem without compromising brand identity.
Results
- 1M+ views across Facebook and Instagram
- 4 consecutive months of paid media deployment
- Follow-up activation requested
Takeaway
This partnership shows how Blind Rhino extends premium consumer brands into high-performance environments, unlocks new market contexts, and sustains paid media results—without compromising brand integrity.